L-1 Developing Leadership communication Strategy
This chapter teaches us how to apply communication strategy to achieve your communication goals. Effective communication strategy allows you to avoid the barriers and eliminate the interferences that might prevent your messages from reaching your target audiences. It focuses on how to establish a clear communication purpose, develop a strategic leadership communication plan, analyze audiences and ensure that your message is well organized and logical so that it produces the results you intended.
L-2 Creating Leadership documents
This chapter helps you to create leadership documents that accomplish your communication purposes. Once you are in a leadership position, your documents become powerful and can change the entire direction of your company. The following things must be considered while creating leadership documents:
i) Selecting the most effective written communication
ii)Creating individual or team documents
iii) Organizing document content coherently
v) Conforming to content and format explanations in correspondence
vii) Including expected contents in reports
viii) Formatting business documents effectively
L-3 Using Language to Achieve a leadership Purpose
The purpose of this chapter is how to create positive ethos through the effective use of language. Use the right words in the right way to achieve the outcome you intend. Illustrate how important the words are that you choose to convey your message because you reveal your ethos through language you use. This chapter helps to learn the following:
i)Achieve a positive ethos through tone and style
ii)Communicate clearly and concisely
iii)Use language correctly
iv)Employ efficient editing techniques
L-4 Developing and Delivering Leadership Presentations
This chapter teaches how to deliver leadership presentation by using the Three“P” approach which includes:i) Plan: ( choosing strategy; analyzing audience; selecting delivery method and establishing logical structure).ii) Prepare:(Developing introduction, body and conclusion; creating graphics; testing flow and logic and proof reading and practicing).iii) Present topic/idea:(Controlling nervousness; delivering with powerpoint ; handling questions and answers and conducting a post-presentation assessment).
L-5 Using Graphics and PowerPoint for a Leadership Edge
Graphics will contribute to the success of your oral and written communication. Knowing how to deliver messages effectively with words and pictures is a powerful combination and developing even a basic understanding of the principles of graphic design can provide an advantage. In this chapter you will learn:
i)Recognize when to use graphics
ii)Select and design effective data charts
ii)Create meaningful and effective text layouts
iv)Employ fundamental graphic content and design principles
v)Make the most of PowerPoint as a design and presentation tool
L-6 Developing Emotional Intelligence & Cultural Literacy
Leaders need strong interpersonal skills and an understanding of and appreciation for cultural diversity. Without these skills, leaders cannot communicate with and manage others effectively. Leader’s emotional intelligence determines his or her success as well as the company’s culture and performance and understanding cultural difference begins with emotional intelligence. Emotional intelligence is the capacity to understand your own emotions and those of other people. Cultural literacy means being literate or knowledgeable about the fundamental differences across cultures. The need for keen emotional intelligence and cultural literacy becomes magnified when we interact with others in an organization, whether one-on-one, in groups, in meetings, or in teams. This chapter focused on:
i) Appreciate the value of emotional intelligence.
ii)Take steps to increase your own self-awareness.
iii)Improve your nonverbal skills.
iv)Improve your listening skill.
v)Mentor others and provide feedback.
vi)Realize the value of cultural literacy.
vii)Use a cultural framework to understand differences.
L-7 Leading Productive Management Meetings
This chapter, helps to learn how to plan and conduct productive meetings by determining when a meeting is the best forum for achieving the required result through establishing objectives, outcomes, and agenda; performing essential planning; clarifying roles and establishing ground rules; using common problem -solving techniques; managing meeting problems; and ensuring follow up .
All meeting leaders and facilitators must be prepared to handle problems in ways that will not interfere with the meeting objectives or those of the broader organization. Skilled facilitators should be prepared to handle some of the most common meeting problems, manage meeting conflict and deal with issues arises from cultural differences.
L-8 Building and leading High- Performance Teams
This chapter will guide you through the communication challenges involved in leading a team. You will learn how to build an effective team, establish necessary work processes, manage the people side of teams, and handle team conflict. Similarly, you will receive some guidance on leading geographically dispersed teams (virtual teams), which are so prevalent in today’s professional world. Establishing the necessary team work process includes: creating your team charter, using action and work plans ,delivering the results, learning from the team experience. Action plan allow the team to see the big picture of the project meanwhile work plan becomes a more specific elaboration of the action plan. The team's performance is up to the ability of the team to delivery the results of its work. Team member should learn each other's experience of being on the team. We can improve the ability to work together smoothly by taking time to know each other's current situation , Work experience, Expectations, Personality, and Cultural differences.
L9 Establishing Leadership through Strategic Internal Communication
This chapter focuses on establishing leadership through strategic communication with employees. It describes the role of strategic employee communication and how to ensure your employees are equipped to make the greatest possible contribution to the success of your organization. It also discusses how to develop and use vision and mission statements to lead the organization and provides an approach to effective change communication. One of the major responsibilities of an organizational leader is communication with employees. By communicating effectively with employees, CEO’s are not simply creating ambassadors of goodwill for their companies they are also providing direction, establishing a positive and productive working environment and influencing their bottom lines. This chapter teaches us to:
i) Recognize the strategic role of employee communication.
ii) Assess internal communication effectiveness.
iii) Establish effective internal communication.
iv)Use missions and visions to strengthen internal communication.
v) Design and implement effective change communication.
L-10 Leading through Effective External Relations
A positive public image or reputation affects a company’s ability to achieve all other measures of success. The goal of organizational leaders is to ensure that the company’s ethos is positive and all external audiences consider the company honorable, trustworthy and ethical. Managing external relations effectively is essential to achieving the goal and essential to leadership communication in any organization. The focus of this chapter is primarily on the activities usually considered public relations, including press and media management, community involvement, investor relations and external publications. Companies must manage all aspects of external relations very carefully. They all affect the company’s public ethos. In most organization, the leadership communication skill of the manager has greatest impact on that external ethos through their involvement in public relations. This chapter provides guidelines to manage external relations in day-to-day encounters and in crisis situations, how to shape a positive image, how to deal with the media and finally how to manage crisis communications are focused.

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